Blog
Growth ideas for SaaS founders
Practical writing on affiliate programs, customer referrals, and running reward programs the simple way.
A founder's starter playbook for SaaS SEO
A practical, no-jargon SEO starter plan for founders who don't have a marketing team.
How to promote your referral program so customers actually share it
Most referral programs don't fail on the reward — they fail because customers never see them. Here's how to promote your referral program so it actually gets shared.
How to onboard affiliates so they actually make a first sale
Recruiting a partner is the easy part. Here is the affiliate onboarding sequence that turns a fresh signup into an affiliate who actually sends you customers.
How to recruit affiliates for your SaaS: finding your first 10 partners
A program with no partners is just a settings page. Here is the recruiting playbook to go from an empty dashboard to your first ten active affiliates.
Does Stripe Have a Built-in Affiliate Program? The Honest Answer
Short answer: no, Stripe has no built-in affiliate program. Longer answer: Stripe gives you everything you need to run one reliably.
Referral vs. affiliate program: which should your SaaS launch first?
Confuse a referral program with an affiliate program and you will recruit the wrong people and pay the wrong reward — here is how to tell them apart and pick your first move.
How to pay affiliates: payout methods, timing, and taxes
Here is how to pick a payout method, protect yourself with a holding period, and stay clean on taxes when you pay affiliates.
How to set up an affiliate program with Stripe
Stripe won't run your affiliate program for you, but it will give you everything you need to build one that tracks real paid conversions.
Account credit vs. free month vs. cash: which referral reward converts?
The best referral reward isn't the same for every program; it depends on who's earning it and what it does to your MRR.